Digital Marketing & Communications

Digital Marketing & Communications

The OCE unit ensures that ECA’s wealth of knowledge doesn’t stay hidden. By leveraging digital communication channels, we amplify the reach of research outputs, library services, and policy insights. Our strategic use of social media and internal communication platforms keeps our audiences informed and engaged.

Content Creation for Online Promotion

From crafting visually engaging posters to producing short-form promotional videos, we develop materials that ensure knowledge is accessible, digestible, and widely shared.

Library Visits & Engagements

Social Media Engagement: We manage the ECA Library’s presence on Facebook, LinkedIn, YouTube, and X, creating and sharing content that highlights key publications, upcoming events, and research discussions.

Internal & External Announcements

Through ECA’s internal email system and website announcements, we keep staff and stakeholders updated on library services, new acquisitions, and upcoming knowledge-sharing events.

Flagship Knowledge Products

To enhance knowledge access, we develop resources such as LibGuides (comprehensive research guides), LibAlerts (latest updates on key topics), and ECA Pubs @ a Glance (summaries of essential ECA publications).