In early October, 2020, three epidemiologists convened in Great Barrington, a small town in Massachusetts, USA. Jay Bhattacharya (Stanford University Medical School, Stanford, CA, USA), Sunetra Gupta (University of Oxford University, Oxford, UK) and Martin Kulldorff (Harvard University, Cambridge, MA, USA) were there to draft an argument for a new strategy to combat COVID-19. They called it the Great Barrington Declaration. It has since been endorsed by thousands of medical practitioners, researchers, and public health scientists.