Tailor-made course for Uganda
Announcement in Brief
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Programme Rationale
The African Continental Free Trade Area (AfCFTA) agreement represents the most ambitious project of economic integration in Africa since the creation of the Regional Economic Communities (RECs) and it is one of the pillars of the African Union Agenda 2063. Its main objective is to create a single continental market for goods and services, with free movement of people and investments, in order to promote intra-African trade, reduce dependence from foreign markets, improve competitiveness, support economic transformation and pave the way for the establishment of a customs union in Africa.
As part of the capacity building program ‘towards an effective implementation of AfCFTA’ jointly implemented by ECA and the Government of Italy, Two studies were conducted respectively on the impact of Preferential Trade Agreements and capacity needs assessment in the eight (8) countries targeted, namely: Angola, Cote d’Ivoire, Ghana, Kenya, Mozambique, Senegal, Uganda, and Tanzania.
The report on capacity needs gap was helpful to identify the main training needs from national stakeholders both from private and public sectors in each country and therefore design a suitable tailor-made course to bridge the gap.
Regarding Uganda, the curriculum proposed by ASeS, partner in the implementation of the capacity building program focuses on (1) Using e-commerce to Export/Digital Trade and Services: how to enhance their capacity and lever-age digital trade for export (Public sector) (2) Using e-commerce to Export/Digital Trade and Services: how to enhance private sector capacity and leverage digital trade for export (private sector). These issues will be discussed during a two-day online course.
Objectives
The course objectives are :
- to strengthen Uganda's capacity to engage in e-commerce and leverage digital trade for export, thereby promoting economic growth, job creation, and increasing the global market reach of Ugandan businesses.
- to highlight key private sector actions, including product and brand strategy development, e-commerce business model creation, business plan elaboration, platform selection, operational agreements, and the creation of dedicated start-ups
